Next step in social media analytics

Tracking social media trends and influencing public opinion

It was recently estimated that every five seconds, someone is talking about McDonald’s restaurants on a social media channel. The fast-food chain has seen how negative comments about its products can explode on social media with the publication of a single press report. But the corporation is then able to “go back, engage and direct people to the facts to talk to them about” and to say “here are the nutritional facts”. The negative comments then recede. This example shows that any company can take social media one step further by locating, sorting and analysing the content to improve public awareness.
Social media have moved very quickly, but now some companies are catching up to explore the opportunities there and monitor relevant social trends. Social media analytics programs are used by certain companies to locate the people who are the most connected and influential in their field and try to sway their opinions. In this way, theoretically, companies can succeed in improving their public image without appearing to make an influence.
Social media analytics can also strategically manage brand reputation and even direct online comments to the right parts of the business, for example to housekeeping or food and beverage at hotels.
Hotel Interactive
[pictured: Mark Zuckerberg, creator, CEO and president of Facebook; photo courtesy of Facebook]

x

Check Also

Boston, Miami, flights, SAS, Copenhagen, USA, destinations, Trump, capacity, airline, Scandinavia, Nordic

SAS upgrades Boston, axes Miami

The Scandinavian airline says it is responding to rising summertime demand for Boston – but it is cancelling Miami to do it.

Flixbus, coach, bus, Denmark, Stockholm, crash, accident, Germany, Rostock, Linstow, autobahn, ditch, Berlin

Stockholm-Berlin via Copenhagen bus crashes

The Flixbus long-distance bus fell over on its side in Germany this morning, resulting in serious injuries.

(DK) 3 SALES & OPERATIONS MANAGERS and 7 OPERATIONS COORDINATORS

3 SALES & OPERATIONS MANAGERS – Chinese, Italian & Spanish 7 OPERATIONS COORDINATORS – English, ...

airBaltic, Tallinn, flights, routes, Copenhagen, Stockholm, London, Oslo, Estonia, Baltics, Riga, Stuttgart, Malaga, Brussels

airBaltic to link Tallinn to all Nordic capitals

The Latvian airline is expanding its presence in Tallinn, announcing its first destinations for summer 2019.

Benjamin Smith, Air Canada, Air France, KLM, ceo, chief executive, appoint, unions, French, Analysis, airline, nationality

Unions angry new Air France CEO isn’t French

It is “inconceivable”, unions say, that Air France-KLM would name Air Canada COO Benjamin Smith.

(DK) Sales Representative – Copenhagen

LOT POLISH AIRLINES LOT Polish Airlines is a modern airline that connects New Europe with ...