Noma sells 5,600 Australia tickets in two minutes

Green ants likely to be on the menu at pop-up restaurant
All the tickets for the 10-week pop-up restaurant in Australia being created by Denmark’s Noma sold out in two minutes, to the tune of more than one million US dollars. It is due to open on January 26.
The feverish demand for the temporary eatery in Sydney proved the global reputation of Noma, which has been voted the world’s best restaurant four times.
The 5,600 tickets sold for AU$485 (€313) each. As the tickets went on sale, Noma got 84,000 page views a minute.
“New record for Noma!!! We’ve sold out in Australia in just under two minutes,” chef and founder Rene Redzepi declared on Twitter.
He has made a number of trips Down Under to find inspiration for the menu, which, like Noma’s pop-up in Tokyo earlier this year, will use local ingredients. He has posted photos of crocodile fat, an Australian spanner crab and ants on Instagram.
“Green ants from the stunning area of Arnhem Land in tropical Australia, one of the most exotic places I’ve ever been to,” he wrote in October. “They have this explosive taste of kaffir lime, lemongrass and a touch of coriander. They’ve also been a part of Aboriginal food and medicine culture for the past 60,000 years.”
AFP / The Local


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