Nordic event is “true success story in social media”

Nordic Bloggers’ Experience wins event industry award
The Nordic Bloggers’ Experience organised by the Matka Nordic Travel Fair has won an award for Best Promotion/Launch Event, in the most significant event industry competition in Finland, the Evento Awards.
Described as “a true success story in social media”, as previously reported the experience gathered 50 international travel bloggers from 25 countries to wintry Finland and the MATKA Nordic Travel Fair in January. Now their experiences are being shared by millions of readers and followers through different social media channels including blogs, Instagram and Twitter, in 14 languages, drumming up a great deal of publicity for Finland.
All practical arrangements were made by Innastus Oy, which specialises in creating innovative and effective face-to-face encounters, in close cooperation with Visit Helsinki and Visit Finland.
Over 5000 tweets with #nbeFinland reached nearly 25 million followers on Twitter. The bloggers have committed followers with genuine interest in travel and a passion for the blogs they read, the program’s organisers said. Over 1600 pictures were shared on Instagram and they received 260,000 likes and over 10,000 comments.
This year also video bloggers were invited, which resulted in numerous video postings transmitting the atmosphere of Finland, Helsinki and the MATKA Nordic Travel Fair to thousands of viewers.
Partners involved in the Nordic Bloggers’ Experience 2015 included Radisson Blu, Finnair, CreateTrips, Momondo, the municipality of Enontekiö, Visit Espoo, Visit Hämeenlinna, the municipality of Inari together with the Saariselkä ski resort, Visit Mikkeli, Visit Porvoo, the city of Rovaniemi, Turku Touring, Visit Åland, Visit Sweden and Viking Line. The next NBE is organised for January 16-24, 2016.
TTG Nordic
[photo courtesy Nordic Bloggers Experience/Matka Nordic Travel Fair]


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