Anna Laestadius, TUI, appointment, global, marketing, chief head, Barbara Haase, Absolut, Ericsson, Centre of Excellence for Brand Marketing & Insights, Swedish, brand, Nordics, specialist
Anna Laestadius (photo: TUI Group)

Nordic high flyer appointed TUI’s creative chief

TUI Group has appointed Anna Laestadius as its new global chief creative officer, but she still remains part of the Nordic board.

The chief marketing officer for tour operator giant TUI in the Nordics now has a global role. Anna Laestadius has been appointed as the group’s chief creative officer, overseeing the global development of the TUI brand.

The Swedish national’s new responsibilities at Hanover-based TUI Group include the Centre of Excellence for Brand Marketing & Insights in the Nordics as well as the company’s development of brand and marketing campaigns.

Laestadius takes the chair vacated by Barbara Haase, who left TUI earlier this year.

Laestadius has been with TUI since 2015 as chief marketing officer for TUI in the Nordics. During her time in office she has been responsible for the launch of the brand name TUI in Sweden, Denmark, Norway and Finland.

In doing this, she established “a powerful TUI Nordic Brand & Marketing team and developed the international For You campaign”, the group highlights, and has been awarded as marketing director of the year in Sweden twice.

In her new global role she reports to Erik Friemuth, TUI Group chief marketing officer, but will also keep her function as Nordic CMO and will remain part of the Nordic board.

Absolut marketing
Laestadius started her career in the advertising and web industry working with brands like Kraft, Star Alliance, Volvo Cars and Ericsson before spending eight years at Absolut Vodka in different marketing roles, ending up as global brand director.

Before joining TUI she held the role of global vice president for brand and marketing at Electrolux Grand Cuisine.

“With more than 20 years of experience of driving international businesses, building well renowned brands and transforming them into the digital landscape, Anna Laestadius is the perfect fit for our strong global brand,” says Friemuth.

Laestadius adds: “TUI’s global appeal and power has developed immensely in the past years – today, almost 70,000 people operate under one brand with one face to the customer. This is a great opportunity to help shape its future development.”

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