Airlines in the Lufthansa Group are the latest to offer a new low fare to fight LCCs on North American routes.
Passengers flying Lufthansa Group airlines will soon be able to book an Economy Light fare on long-haul routes to North America, following a successful trial on routes there from Scandinavia.
The transatlantic fare option launches in earnest this summer. The move follows a similar launch by rival British Airways and is the latest effort to fight growing competition from low-cost carriers across the Atlantic.
Legacy carriers are battling against an ever-increasing number of flights offered between North America and Europe by budget carriers such as Norwegian, Canada’s Westjet and Iceland’s Wow air.
Lufthansa has been testing the new cheaper fare on some routes between Scandinavia and North America since October. Passengers can already buy a basic rate with carry-on luggage on flights between Sweden, Denmark, Norway and selected North American destinations.
The new rollout will now also allow passengers on the airlines Lufthansa, Swiss, Brussels Airlines and Austrian from other points in Europe to bring only carry-on luggage on board.
As with IAG-owned BA, the Light passengers will be able to add checked in luggage or request a seat reservation for an additional fee, the group says. Meals and drinks will continue to be served to passengers on board free of charge.
Lufthansa has not yet revealed how much the tickets will cost, Reuters reports, but in 2015 it began offering a Light fare on routes within Europe with round-trip tickets starting at €89.
British Airways unveiled a new Basic fare in April, where a one-way flight from London to Boston could cost from £175 (€199). Low-cost carrier Norwegian’s cheapest available fare on the same route is £145 on its website, Reuters points out.