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Messukeskus

Nordics’ biggest travel expo targets trade

Around 14,000 travel professionals visited Matka Nordic Travel Fair this year.

The Nordics’ biggest tourism event attracted 63,600 visitors last week to the Messukeskus expo centre in Helsinki. Of all the visitors, 14,000 were travel professionals.

The visitor figures were slightly down on previous years (78,000 in 2017, 68,000 in 2016), but in a survey around 30% of the visitors said they would soon be buying a holiday trip based on information they had found at the fair.

Matka Nordic Travel Fair 2018 brought together 915 exhibitors from 83 countries. The day before the fair opened was a workshop day, a new event targeting travel professionals.

At the workshop, around 300 buyers from 35 countries met partners and potential partners at 69 global tables and 112 Meet Finland tables, with almost 8,000 meeting requests scheduled between them.

Matka bills its workshop day as “the most significant buying and selling event for travel services in the Nordic countries”.

“My idea of Matka is as a global trade fair not a Nordic trade fair,” says Teemu Mikkonen, marketing director, “but every year more and more of the Swedish and Norwegian travel trade is represented here.”

Sailing to Matka
This presence is boosted, for example, by Matka providing the means for the Swedish trade to visit the fair in the form of a boat direct from Stockholm to Helsinki. It expects to arrange flights for the Danish and Norwegian trade next year, Mikkonen says.

The next Matka Nordic Travel Fair will be held at Messukeskus in January 2019.

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