Bella Center Copenhagen aims to build on momentum, with what it claims will be northern Europe’s largest congress hall.
As the international congress market continues to boom, the world’s leading congress cities – which includes Copenhagen – are expanding capacity to meet the growing demand.
Now the exhibition and conference venue Bella Center Copenhagen is pursuing plans to build on this momentum, to construct what it claims will be northern Europe’s largest congress hall.
The venue is planning a total expansion of around 14,000sqm, which includes a huge congress hall with capacity for 7,000 seated guests – the largest of its kind in northern Europe, the centre says.
There will also be an additional 7,000sqm of flexible facilities. This means that, on completion in late 2020, Copenhagen will be able to attract significantly larger events than it can at the moment.
“With the growing demand for international congresses in recent years, we’re in a situation where Copenhagen has to keep up the pace and further consolidate its position as an attractive international congress destination,” explains Allan Agerholm, chief executive of BC Hospitality Group, which owns and operates Bella Center Copenhagen.
“The new congress facilities will deliver great benefits for us and for Copenhagen as a whole, so the sooner we can get started with this project and upgrade of Copenhagen’s congress facilities, the better.”
Boost for hotels
Agerholm estimates that the city can expect increased revenue from congress-related activities amounting to DKK 600-700 million (€81-94 million) per year in the capital region.
He adds: “An expanded and upgraded Bella Center Copenhagen will also play an integral part in stimulating demand among the city’s new hotels, delivering growth in a highly competitive hotel market, where demand doesn’t just grow on its own.”