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Norwegian Public Roads Administration

Norway attracts tourists with viewpoint design

Photos in a new book reveal spectacular landscape designs for natural viewpoints.

By 2024, thirty years after the Norwegian parliament launched the initiative, the Norwegian Public Roads Administration will have given tourism a huge boost, the Daily Scandinavian writes.

On 18 roads, from Jæren in the south to Varanger in the north, travellers by car can already experience 195 rest areas and viewpoints that have been transformed into small architectural gems.

As part of Norway’s National Tourist Routes, five more of the new sites will be opened in May-June this year and 46 will be added by 2024.

“With the new pictures of Norway, with its distinctive combination of nature, road, architecture and art, we will entice tourists from home and abroad to spend their holidays here,” enthuses Terje Moe Gustavsen, director general of the Norwegian Public Roads Administration in the foreword to the new book National Tourist Routes in Norway.

The book contains impressive photographs from the routes with texts in Norwegian, English and German. A selection of them can be seen here.

Experiences of nature
In 2017, the administration had completed about 60% of the job. The book presents a selection of the projects that have been completed or are in progress.

A new generation of architects and landscape architects have been given the opportunity to contribute different perspectives on how experiences of nature, practical needs and construction can be built into the uniqueness and mood of the sites.

Local food, accommodation and activities must be of the highest quality, Gustavsen stresses, which means that local businesses have a big task ahead of them.

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