Norwegian Cruise Line breaks booking record

One-day booking record mirrors growing demand in cruise industry

Reflecting continued growing demand in the cruise industry, Norwegian Cruise Line has just announced that it broke its single-day booking record on January 24, with demand booming for its fleet of 11 Freestyle Cruising ships, particularly for its newest and most innovative ship Norwegian Epic. Overall bookings rose above the company’s previous best booking day and Norwegian Epic achieved the highest number of individual reservations in a single day since her launch last summer.

NCL’s concept of Freestyle Cruising has altered the cruise business by allowing guests greater freedom and flexibility. It has 11 purpose-built Freestyle Cruising ships and has reached an agreement for two 143,000-gross ton vessels for delivery in 2013 and 2014. Norwegian’s biggest and most innovative Freestyle Cruising ship, Norwegian Epic, debuted in June 2010.

The company’s destinations include Alaska, Hawaii, the Caribbean, Bermuda, the Bahamas and Florida, Canada and Europe. Of relevance to agents is the fact that Norwegian has just begun to continue its popular Wave Season promotion “Free Upgrades for All”, which can be found on the company’s website and clicking on “upgrade”, by offering balcony upgrades on its Alaska sailings.

New reservations booked until March 27 will receive up to a four-category upgrade, along with e-coupons for use on board. In addition, bi-weekly special offers on select ships and destinations will continue featuring Hawaii, Bermuda, the Bahamas and Florida. Norwegian Cruise Line recently announced its 2012-13 deployment and itineraries for Alaska, Bermuda, Hawaii and short cruises to the Bahamas.

For the first time, the 2,376-passenger Norwegian Jewel will sail Alaska’s Inside Passage, joining Norwegian Pearl, which is sailing to Glacier Bay from Seattle. In Bermuda, the 2,348-passenger Norwegian Star will sail to Bermuda for the first time from her new homeport in New York City. These cruises are now on sale.

Cruise Industry News


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