Norwegian Cruise Line expands in Asia

Cruise line embarks on Asian expansion plan
Norwegian Cruise Line is expanding quickly into Asia with the opening of its Singapore and Tokyo offices this month to support the continuing penetration of its three brands – Norwegian, Oceania Cruises and Regent Seven Seas Cruises.
It first opened its Asian head office in Sydney last November, followed by offices in Hong Kong, Shanghai and Beijing. It also has plans to enter Mumbai and Delhi.
Even though it is comparatively late to the market, the line’s senior vice president and managing director for Asia-Pacific, Steve Odell, said it was looking to quickly expand its trade distribution channels.
The group has also announced NCL Joy, a purpose-built cruise liner for the Chinese market that will launch by Q2 2017 from its homeport in Shanghai. The new ship will be the second of NCL’s Breakaway Plus class ships.
Other plans include Regent Seven Seas Cruises having wi-fi available on board its vessels in April, and the inaugural launch of the 56,000-tonne Seven Seas Explorer, which features the largest suite rooms available at sea.
TTG Asia

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