Norwegian fast closing gap on SAS

But SAS is fighting back from edge of disaster

It appears that the Scandinavian economies are in better health than the rest of Europe. This is helping SAS to fight back from the edge of disaster, increasing the number of flights marketed under its name by 14% this summer and the number of seats on offer by almost 10%, according to data for August.
Far from axing its routes, points out that “no routes that were operated at least daily last summer have been dropped”.
This can be partly explained by a change in SAS’s relationship with its Finnish subsidiary Blue1. SAS now markets all Blue1-operated flights.
However, Norwegian is gaining. It is bigger than SAS in Oslo and is gaining in Copenhagen and Stockholm. Its new long-haul flights are upping the pressure on SAS. Last year SAS including Blue1 carried 25.7 million passengers, to Norwegian’s 17.7 million (up 11%). At this rate, Norwegian may overtake SAS within the next five years.
[pictured: Norwegian 787 Dreamliner; photo courtesy Norwegian]


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