Norwegian forces American to think ultra-discount

LCCs force American Airlines to consider transatlantic no-frills fares
American Airlines is considering heavily discounted, no-frills ticket options for transatlantic flights to Europe, the Dallas Business Journal writes.
The ultra-discount fares would be designed to compete with low-cost carriers like Norwegian and Iceland’s Wow Air, which have launched growing networks of budget transatlantic flights.
The dramatically lower fares for no-frills seats could be up for sale as soon as next year, one of American Airlines’ top executives said at an aviation summit last week.
The tickets would be similar, though not identical, to the Basic Economy fares it now sells domestically to compete with carriers like Spirit and Allegiant.
“The strategy of unbundling the product and creating sell-up opportunities is something that will work in more markets than just domestic,” Don Casey, American’s senior vice president of revenue management, said in a discussion at the International Aviation Forecast Summit in Las Vegas.
Casey has also commented to travel industry site Skift that American is considering such changes because its customers and potential customers now fly with airlines such as Air Europa, Norwegian and Wow Air between the US and Europe.
Dallas Business Journal / Skift


Check Also

Norwegian, SEPLA, union, Spain, Ialy, bases, pilots, CBA, agreement, deal, Icelandair

Norwegian, Icelandair make deals with pilots

Separate agreements are signed with a union in Iceland – and unions in Spain and Italy.

Norwegian, France, Spain, Albania, Tirana, Bergen, Oslo, summer, 2018, Ibiza, Paris, Bastia, Corsica, flights, routes

Norwegian adds routes from Norway

Both year-round and seasonal routes are added to the low-cost carrier’s home network.

Norwegian, toilet, abort, return, Oslo, Munich, plumbers, working, fix

Sixty plumbers can’t fix Norwegian’s toilets

An aircraft carrying plumbers on a working trip from Oslo to Munich is forced to turn back.

Norwegian, aoc, certificate, licence, company, subsidiary, low-cost, flights, Argentina, Norwegian Air Argentina, Flybondi, routes

What are Norwegian’s plans in Argentina?

Argentina gives Norwegian Air Argentina an Air Operator’s Certificate. What next?

SAS, Go Light, baggage, luggage, Norwegian, check-in, pay, flex, fare, change, seat

New fees at Norwegian and SAS

Adjustments this year at both SAS and Norwegian mean some passengers will have to pay a bit more.

Norwegian, transatlantic, low-cost, long-haul, South America, Argentina, company, business, domestic, Buenos Aires

Norwegian breaks speed record

A New York to London flight smashes the transatlantic record.