After several wins in many categories over the past several years, Norwegian’s loyalty programme has been given another prize at the 2019 Freddie Awards.
Norwegian Reward, the loyalty program of Norwegian, has been named Programme of the Year Europe & Africa for the third consecutive year at the 2019 Freddie Awards, held in Dallas, Texas.
Introduced in 1988 by InsideFlyer magazine’s Randy Petersen, the “Freddies” are named in honor of Sir Freddie Laker, an English airline entrepreneur who was named a Norwegian “tailfin hero” in July 2017.
The awards are member-generated in the travel loyalty industry to give voice to the frequent flier and to honour the efforts of the industry.
More than 4 million members worldwide rank the features of airline and hotel loyalty programmes to determine the winners.
“It is such an honour to once again be named Programme of the Year at the Freddie Awards. We work hard to offer our members a loyalty programme that is designed to give them true value and is easy to understand and benefit from,” said Brede Huser, chief marketing and sales officer.
The Norwegian Reward credit card, by Bank Norwegian, was named Best Loyalty Credit Card, Europe & Africa. Norwegian Reward was also nominated in a further four categories, all for the Europe & Africa region: Best Airline Redemption Ability, Best Airline Promotion, Best Airline Customer Service and Best Airline Elite Programme.
Past and present
Norwegian Reward’s holiday campaign the Christmas Advent Calendar won Best Promotion.
The Norwegian Card, a product of Bank Norwegian, was named Best Affinity Credit Card Europe & Africa at the 2017 Freddie Awards. In 2016, the scheme also won the Best Up-and-Coming Award and was runner-up in the Best Airline Programme of the Year Europe & Africa category.
Norwegian Reward now has more than 9.3 million members worldwide, and in 2018 around 1.9 million new global members joined the programme.