Airline dives into one of most competitive markets
Norwegian is about to challenge one of the world’s most competitive airline markets in summer 2014. It has announced “low-cost” flights between the UK and the US.
Norwegian is currently the only low-cost carrier in Europe to fly transatlantic routes. Now it says it will fly from London Gatwick to New York, Los Angeles and Fort Lauderdale using Boeing 787 Dreamliners. One-way tickets start at £149 (€175) to New York and £199 to Los Angeles, representing a discount of up to 50% compared to the best fares from London Heathrow.
“Gatwick is ideal because we have a lot of feeder flights in and out of there,” Norwegian CEO Bjørn Kjos said at a press conference. “Gatwick also has one of the biggest networks in Europe when you take all the easyJet and Ryanair traffic there. It will give us a lot of transfer traffic opportunities.”
Low-cost carriers have tried for decades to fly long-haul routes, but with the exception of Asian airlines like Qantas unit Jetstar and AirAsia X, most have given up because of a lack of cost savings.
[photo courtesy Norwegian]