Norwegian vs. BA in transatlantic battle

Latest move by LCC may trigger response from BA
Low-cost carrier Norwegian is stepping up its battle against other transatlantic airlines by announcing two new routes from London to the US, which it says will have good connections with Nordic flights.
It will fly to Denver from Gatwick twice a week from September 16, with an added frequency in winter as this is a popular destination for skiers. Soon afterwards, the first service between Gatwick and Seattle will start, four times a week.
The airline says that “the new lines have good connections with Norwegian departures from Stockholm, Copenhagen and Oslo, making it easy for travellers throughout Scandinavia to fly to the new destinations via London Gatwick.”
British Airways flies to both cities from Heathrow, while Virgin Atlantic recently adopted Heathrow-Seattle from Delta.
BA has been aggressive in responding to Norwegian’s speedy expansion, competing head-to-head between Gatwick and both Fort Lauderdale and Oakland. The new IAG LCC Level will take on Norwegian’s links from Barcelona.
Norwegian says its US flights have been more than 90% full. It is looking at even longer-range flights, with CEO Bjørn Kjos saying, “The Dreamliner has a low operating cost with enough range. The aircraft is built for 18-hours utilisation.”
Independent / TTG Nordic


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