Norwegian works on future Asia routes

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LCC hosts its first travel industry outreach event in Asia

Norwegian says it plans to expand into Asia following the launch of its Singapore-London route at an event hosted by the airline in Singapore this week.

It launched Singapore-London flights last month and is now considering increasing frequencies on the route, as well as connecting the Lion City to Scandinavia and European cities such as Barcelona and Rome.

However, one of the airline’s key concerns is how to navigate a law that prevents Scandinavian airlines from flying over Russia, something it says it is working with governments to repeal.

The carrier says its link between Singapore Changi and London Gatwick is “the world’s longest nonstop route by a low-cost carrier”, flying four times a week using Boeing 787 Dreamliners.

More than 65 agents from travel and trade organisations were at the event in Singapore hosted by Norwegian’s global head of sales, Lars Sande, who admitted there was still little awareness of the airline in Asia.

Norwegian seats sold to travel agents will automatically include add-ons such as two checked-in bags and seat selection, he stressed.

Deep relationship
“It’s a pleasure to open the door to Singapore’s travel industry which will help make our new low-cost long-haul service a success. With more than 200 aircraft on order, Asia will be a key part of our future growth and Singapore offers a springboard to more competition and affordable fares in the market,” said Sande.

“Following our successful event, we look forward to starting a deep relationship with Singapore’s travel trade who will now be able to confidently sell our high-quality flights to customers.”

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