Norwegian’s first British tailfin hero

Roald Dahl to fly as airline’s first British tailfin image
The author of countless popular children’s stories such as Charlie and the Chocolate Factory, Matilda, the BFG and James and the Giant Peach will become Norwegian’s first ever British ‘tailfin hero’.
As part of Roald Dahl’s centenary celebrations, the low-cost airline is placing the author’s portrait on a Norwegian aircraft. The airline already has more than 80 such figures who “symbolise the spirit of Norwegian by pushing boundaries, challenging the norm and inspiring others”.
Many of the existing heroes are famous Scandinavian figures including Hans Christian Andersen, Edvard Munch and Kirsten Flagstad. To reflect Norwegian’s rapid growth in the UK, where it now flies 4 million passengers a year to more than 40 destinations, the airline has now selected Roald Dahl as its first British tailfin image.
Born in Cardiff in 1916 and of Norwegian descent, Dahl “perfectly captures the essence of Norwegian’s tailfin heroes”, the airline says. He had an aviation background, joining the RAF as a fighter-pilot aged 23. After being injured in WW2, he began writing for adults before turning his hand to children’s stories.
Norwegian points out that the theme of flight permeated throughout Dahl’s career, from James and the Giant Peach through to The Minpins.
The Roald Dahl tailfin will take to the skies later this year on a Boeing 737-800.
TTG Nordic


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