New routes to Miami and San Francisco and a summer service to Seattle have also just taken off.
Norwegian commenced its first route to Brazil on Sunday with a new non-stop service from London Gatwick to Rio de Janeiro.
Passengers are flying on the airline’s Boeing 787 Dreamliner aircraft, “offering up to 344 leather seats in modern economy and premium cabins,” a Norwegian press release reads.
The route “has broken the current monopoly” of full-service carriers such as British Airways and LATAM operating between the two cities, the airline says.
The new service from London Gatwick to Rio de Janeiro Galeão International Airport, Rio’s main airport, “allows consumers to explore the beauty of Brazil at an affordable price”.
The carrier is offering fares from £169.90 (€198) one-way in economy and £449 one-way in premium.
Outbound flights depart London at 12:00 noon, arriving in Rio de Janeiro at 19:25 local time, and the inbound flights depart Rio at 22:25 arriving in Gatwick at 13:35.
14 long-haul routes
Norwegian also launched new services from London Gatwick to Miami and San Francisco on Sunday and recommenced a summer service to Seattle.
Norwegian now operates a network of 14 long-haul flights from Gatwick to 12 destinations in the US and two routes to South America, the other being to Buenos Aires, Argentina.
It also has a series of domestic flights within Argentina, from Buenos Aires to Mendoza, Cordoba, Salta, Iguazú, Bariloche and Neuquén.
“We are delighted to continue to make travelling to South America affordable for all with our new service to Brazil,” Bjørn Kjos, Norwegian’s chief executive officer, said.
“Our extensive network from London Gatwick will give both leisure and business travellers more choice and flexibility when flying with Norwegian on our long-haul routes.”
Fred Arruda, ambassador of Brazil to the UK, added: “Brazil is known for its wonders and the hospitality of its people, and Brazilians across the country wait for [visitors] with open arms.”
Meanwhile, Stephen King, head of airline relations at Gatwick Airport, pointed out that “Brazil further increases Gatwick’s network to the business opportunities provided by the BRIC country economies, while Brazil’s biodiversity, beaches and mountains are famed the world over – making this a highly desirable location for both our business and leisure passengers”.