Online agencies create wave of ancillary sales

Sale of ancillary services by agencies rises 85%
The sale of ancillary services by agencies rose 85% in the third quarter of this year compared to the same period last year, according to data released by Amadeus, which attributes the surge to the work of online travel agencies.
OTAs are fast becoming leaders in the merchandising market due to greater customer demand – and as airlines increasingly allow ancillaries on GDSs.
According to Amadeus, 15% of air bookings by OTAs include an ancillary sale, a figure that rises to 40% for certain carriers. There are also three times more OTAs with integrated airline ancillaries this year compared to 2014.
In another report, airlines made a total of US$38.1 billion in ancillary sales in 2014, a year-on-year growth of 21%, equating to $17.5 earned in revenue per customer.
TTG Asia

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