Online agencies reach out to retail agents

OTAs want to tap into markets cornered by traditional agents

Online travel agencies and traditional retail agents are finding ways to coexist. The often difficult relationship between them is changing to cooperation, at a time when hoteliers are pulling away from OTAs. Orbitz, Expedia and the American Express Retail Travel Network now offer commission to travel agents.
OTAs say the cooperation stems from mutually beneficial arrangements, such as traditional agents accessing the buying power of online networks in exchange for customer service expertise that can be provided to Expedia customers. And according to a recent PhoCusWright study, high-street agents have managed to maintain the “oldies but goodies” segment of travellers. Some 67% of their sales come from customers aged over 45 and 32% from the over 60s. This is a valuable market that OTAs want to tap into.
Travel Weekly
[pictured: Tourists in Cancun; photo courtesy Expedia]

x

Check Also

Emirates, Ryanair, Flybe, Austrian, Virgin, British Airways, easyjet, American Airlines, airlines, load factor, PLF, fullest, planes, aircraft, environment, business, profit

Airlines with best and worst load factor

Flying planes full makes airlines far more profitable, and it’s better for the environment.

Delta, airlines, United, American Airlines, pay, pilots, bonus, wage, profit share, usa, captains

Airline gives employees $1.1bn

Delta Airlines is being generous, and people working for its competitors are not too happy.

TAP, seating, Ryanair, investigation, CAA, civil, UK, seating, families, split, fee, pay, ancillary, rules, groups

Airlines investigated over seating policy

Airlines flying to or from the UK will be investigated because families and groups are split up on board.

Which restaurants are moving to Copenhagen Airport?

Ten names released as new part of Terminal 2 prepares to open

Hurtigruten to explore distant new lands

Expedition cruises include Northwest Passage and Franz Josef Land

Finnair, A350, Asia, 2017, Chongqing, suspend, wet lease

Finnair to open France route, deepens Asia

Carrier makes all kinds of adjustments to popular routes