Kuoni moves back into ski trips

Operator announces partnership with specialists

Kuoni says it will move back into the ski market, announcing a new partnership with tailor-made specialists Ski Independence. The Swiss-based tour operator said customers would be able to book ski holidays in-store or by phone through Ski Independence, which offers hotels in resorts including the US, France, Austria, Canada, Switzerland and Japan.


The ski tour operator is the latest to join Kuoni’s expanding holiday options, after the company announced the launch of its Cruise and Stay program last November. Kuoni stopped selling ski around four years ago.

Mark Duguid, the operator’s vice president commercial and product, told TTG Digital that it felt it was the right time to reintroduce the product.

“We want to offer customers as much as we possibly can. After introducing cruise last November we felt there was another gap in our holiday range and demand from customers to offer this service. Ski Independence is a perfect fit for our customer base.”

He added: “We want our stores to be a one-stop-shop where our customers can find any type of holiday they are looking for, saving them time and taking the hassle out of booking a holiday.”

TTG Digital

[pictured: Silvretta Parkhotel, Switzerland]

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