Phuket unveils new brand identity

First effort at branding for Thai destination
The Phuket Hotels Association, which was launched last year, has unveiled a new brand identity for the resort island, Brand Phuket. It is the first concerted effort to develop a concise and consistent identity for the popular destination.
Targeted at reinvigorating Phuket’s profile around the world, the brand was created by Bangkok-based agency QUO to focus on the island’s breadth of experiences, its natural beauty and culturally diverse communities.
A new logo has been crafted featuring ‘Phuket’ in letterform with a decorative motif within the ‘U’, inspired by elements in Thai handicrafts. Decorative swirls evoke the curl of the surf, while a combination of blues in the logo reflects the waters and skies.
“Thailand’s tourism industry has undergone a period of extraordinary growth and it is a time to take a step back, consolidate, and position and plan for the future,” explains Phuket Hotels Association advisor Wichit Na Ranong, who is also owner of the resort The Slate Phuket.
“The central and core intention of PHA is to bring the industry together to develop the destination. Tourism has been good to Phuket and we now need to ensure we are reinvesting through environmental and educational programs to ensure benefits and advantages are spread.”
The Phuket Hotels Association was founded by several of the island’s most prominent hoteliers and comprises more than 61 hotel members representing 9,000 rooms.
TTG Asia

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