Poor snowfall hits ski chalet bookings

Consensio, ski, winter, chalet, luxury, trips, travel, tourism, snow, bookings

Last year’s poor snowfall in Europe affects bookings
Consistently poor snowfall in Europe is already hitting peak Christmas bookings in the luxury ski chalet sector.
Around 60% of participants in the annual Chalet Ski Stats report by luxury chalet operator Consensio say that the lack of early snowfall over the 2016-17 season is having a negative impact on clients’ decision-making on forward bookings for this coming winter.
“The 2016-17 season was the third in a row when there was a late start to snowfall, with not enough coming in time for Christmas; as a result, everyone is seeing cautiousness among clients,” said Consensio’s managing director Ceri Tinley.
“Last November, we had awesome snow, but that was washed away by rain in early December, and the next snowfall didn’t come until after New Year. Guests are perhaps looking to go somewhere hot at Christmas instead and booking their ski holiday for Easter or half-term.”
However, 60% of operators have still reported a rise in bookings generally for winter, while 52% report an increase in spending, Tinley added.
Produced in association with Welove2ski.com, the report tracks data from 24 chalet operators, including Consensio, plus 18 agents and operators.


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