Power of pictures influences Facebookers’ travel plans

Social network with more than 600 million users used to exchange holiday snaps

Facebook, the social network with more than 600 million users around the world, is now frequently being used as a forum that influences peoples’ decisions when booking a holiday. According to new research by the flight comparison website Skyscanner, sharing holiday photos has “a very strong influence on Facebookers’ travel plans, with more than half (52%) stating that seeing friends’ holiday pictures had inspired them to book a holiday to the same place.” As many as 88% of the poll’s respondents said they enjoy looking through their friends’ holiday snaps.
“They say a picture is worth a thousand words and here is the proof,” said Sam Baldwin, Skyscanner Travel Editor. “Facebook is the perfect platform for two very powerful influencers of travel – a personal recommendation combined with alluring images.”
Almost half of respondents said that Facebook encourages them to visit their friends abroad more. A similar number claimed they had either organised or been invited on a trip via the site.
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[pictured: Tozeur, Tunisia]