Price war looms on Europe-Japan routes

Japanese budget airline pledges to halve business-class fares

A price war on routes between Europe and Japan looks likely from 2014 as Skymark Airline, Japan’s biggest low-cost carrier, orders a set of A380s with the aim of slashing business-class fares. Skymark has just confirmed a USD$1.5 billion (€1.1 billion) order from Airbus for four A380 superjumbos.
The airline will face cut-throat competition from those European and Japanese airlines already operating between Europe and Tokyo, including Lufthansa, Air France-KLM, SAS and Finnair. On February 19, British Airways launched a new service between London and Tokyo Haneda, where Skymark has its base, with five flights a week.
Skymark says it plans to halve the regular price for business class tickets on its A380s once it launches flights to London, Frankfurt and Paris from 2014.
Reuters

x

Check Also

Boston, Miami, flights, SAS, Copenhagen, USA, destinations, Trump, capacity, airline, Scandinavia, Nordic

SAS upgrades Boston, axes Miami

The Scandinavian airline says it is responding to rising summertime demand for Boston – but it is cancelling Miami to do it.

Benjamin Smith, Air Canada, Air France, KLM, ceo, chief executive, appoint, unions, French, Analysis, airline, nationality

Unions angry new Air France CEO isn’t French

It is “inconceivable”, unions say, that Air France-KLM would name Air Canada COO Benjamin Smith.

Norway, tourism, economy

Travel brings billions to Norway’s economy

A new survey shows that foreigners flying to Norway with Norwegian, SAS and Widerøe are boosting the economy in a big way.

WeChat Pay, KLM, Air France, Finnair, social media, airlines, Chinese, travellers, reach, marketing

How Europe’s airlines use WeChat to reach China

KLM, Finnair and Air France are among those maximising their presence among China’s outbound travellers.

SAS, delays, flights, travel, SAS, Norwegian, Icelandair, Europe, airlines, biggest, longest, summer, July, Finnair, KLM

Flight delays skyrocket in Nordics and Europe

SAS is not the only airline struggling to keep to its timetables this summer, with Icelandair and Norwegian faring worse.

KLM, strike, pilots, union, dates, work-life balance, pay

KLM pilots threaten to strike

No dates have been announced, but strikes will not take place at least until Friday, a union says.