Price war looms on Europe-Japan routes

Japanese budget airline pledges to halve business-class fares

A price war on routes between Europe and Japan looks likely from 2014 as Skymark Airline, Japan’s biggest low-cost carrier, orders a set of A380s with the aim of slashing business-class fares. Skymark has just confirmed a USD$1.5 billion (€1.1 billion) order from Airbus for four A380 superjumbos.
The airline will face cut-throat competition from those European and Japanese airlines already operating between Europe and Tokyo, including Lufthansa, Air France-KLM, SAS and Finnair. On February 19, British Airways launched a new service between London and Tokyo Haneda, where Skymark has its base, with five flights a week.
Skymark says it plans to halve the regular price for business class tickets on its A380s once it launches flights to London, Frankfurt and Paris from 2014.


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