The Nordic-owned carrier shrugs off all the negative publicity and announces new transatlantic routes from Brussels.
Despite the negative publicity it has received in recent weeks about legal action in Denmark, cancelled routes and passenger complaints, the low-cost long-haul carrier Primera Air has revealed a new route expansion.
Just a few months after starting its inaugural transatlantic service between Europe and North America, the Riga-based and Nordic-owned airline will now serve Brussels from three cities in the United States.
Newark, Washington and Boston will get the new service – leaving out Toronto, the airline’s other North American destination – beginning next spring, Airline Geeks reports.
“Our mission is to make expensive transatlantic travel history, and we are glad to bring low fare, long-haul flights to Brussels,” declares Anastasija Visnakova, Primera Air’s chief commercial officer.
“It will give an opportunity for local travellers to fly to the US and Canada in a more affordable way as well as bring more North American travellers to Brussels.”
The expansion comes weeks after it axed transatlantic flights and staged a full pull-out from the UK’s Birmingham Airport.
Meanwhile, Washington, D.C. is seeing its first day of Primera this week with the launch of flights from London Stansted, a route announced in January.
Primera is also the first low-cost carrier to provide a transatlantic link between Brussels and the United States. It will be competing with Brussels Airlines, United and Delta on the Brussels-New York route, and Brussels Airlines and United on Brussels-Washington. For Brussels-Boston direct, it will be unchallenged.
“We are pleased to welcome Primera Air to Brussels Airport with nonstop flights from Brussels Airport to several destinations in North America,” said Arnaud Feist, CEO of Brussels Airport.
“With their low-fare services, Primera Air confirms again that Brussels Airport offers the widest choice of airlines for all passengers. A new route for our airport is Boston, home to many pharmaceutical and biotech companies, and also a key industry in our country.”
The airline says that the Brussels routes will be served not with its A321neo fleet but with Boeing 737 MAX 9s that are currently on order with Boeing.