This time, the ambitious carrier says it will enter the already crowded market between Spain and North America.
The Danish-Latvian airline Primera Air has announced yet another base in Europe for its ballooning range of low-cost transatlantic flights for summer 2019, this time from Madrid.
It’s not clear where the airline’s ambitions will ease as it enters the market between Spain and North America with three new routes from Madrid Barajas.
From July 16, the company will fly daily from Madrid to New York Newark and four times a week to Toronto Pearson, Canada. The following day, July 17, it also launches a route from Madrid to Boston Logan with three weekly connections.
All three routes will be flown with Primera’s new, long-range Boeing 737 MAX 9 aircraft.
“Having operated routes between northern Europe and Spain for some time, we are pleased to bring low-fare transatlantic flights to Madrid,” declares Anastasija Visnakova, Primera Air’s commercial director.
“We see a strong and growing demand for affordable long-haul flights, and we believe that this will not only give travellers more opportunities but will also bring more North American tourists to Spain.”
Undercutting the competition
With the new Madrid routes, Primera Air is in direct competition with the likes of United, which also flies between Newark and Madrid, plus Iberia, American Airlines, Norwegian and Air Europe, all of which fly between Madrid and JFK.
On Madrid-Boston, it is in competition with Iberia, while on the Toronto route Primera will compete with both Norwegian and Air Canada.
Primera Air has ordered a total of 20 new Boeing 737 MAX 9 aircraft, all to be delivered in a special extended range version capable of flying up to 7,400 kilometres nonstop. It will be the first carrier in the world to launch this version of the MAX 9.
Primera Air’s 737 MAX aircraft have 16 full-service ‘premium’ seats in a 2+2 configuration and 191 seats in the economy section in a 3+3 configuration.