Print still important for travel marketing

“With a print writer there’s a kind of credibility”

Despite the boom in online marketing channels in recent years, print media is still important. This is because consumers view print media with a high degree of credibility.

“When I look at TripAdvisor for reviews, sometimes it is relevant, but sometimes it isn’t because I don’t know who that person is,” said Brian Dass, vice president digital marketing at AutoClerk Digital. “Magazines are creditable sources. Even as everything is mobbing digital there’s a greater appreciation for things in print because I don’t think the world is making decisions based just on digital engagement. It must come from a creditable source. I don’t need to know a writer personally, but with a writer there’s a kind of credibility in that.”

Hotel Management

[pictured: William Caxton showing his printing to King Edward IV and his Queen in the 15th century; published in The Graphic, 1877]

x

Check Also

cruise, port, harbour, Oslo, Norway, halved, ships, turnaround, Per Erik Winther, manager, scandal, number, terminal, Royal Caribbean, build

Cruise visits to Oslo have halved. Why?

A former member of Oslo Cruise Network blames poor teamwork in Norway’s capital.

Bella, Copenhagen, center, mice, meetings, congress, 2018, biggest, Scandinavia, Denmark

Event kicks off big year for Bella Center

The almost 3,000 delegates now converging on Copenhagen are small fry compared to what’s coming.

Norway, winter, snow, mountains, avalanch risk, ski, sledding, weather, 2018

Ideal winter conditions in Scandinavia

It’s even possible to sunbathe in the mountains, a meteorologist claims.

Norwegian, Boeing 737-800, delivery, final, MAX, aircraft, type, low-cost, long-haul, flights

Norwegian’s last 737-800 delivery as MAX era starts

The airline takes delivery of its 100th direct-buy Boeing 737-800, an aircraft type that is already being replaced.

Nordica, Regional Jet, leasing, lessor, Estonia, LOT, Polish, Groningen, Tallinn

Estonian lessor expands its fleet

Regional Jet, founded by the national airlines of Estonia and Poland, will add two more planes to its fleet.

Norwegian Cruise Line, shipyard, NCL, Bliss, ship, build, launch, float out, Germany, sailings, mega-ship, karting, race track, Meyer Werft

First float-out for Norwegian Bliss

Norwegian Cruise Line’s new cruise mega-ship takes to the water ahead of its April launch.