Quantum to bring cruise pricing boost?

Royal Caribbean brand is now “worthy of a higher price”

Royal Caribbean’s new ship Quantum of the Seas will “hopefully help prices to rise” for the line, the boss of Royal Caribbean Cruises Limited has told TTG Digital.

Richard Fain, chairman and chief executive of the group, insisted the “price value” for Royal Caribbean’s latest offering was “astronomical”. Although he expects the new ship to be “nicely profitable with good margins”, he still believes prices for the lines’ cruises are currently too low.

“The Royal Caribbean brand has proven itself to be high quality and worthy of a higher price. It’s too good a value today,” he insisted.

Fain was speaking following a trade and press tour of the $6 billion Quantum of the Seas, which is under the final stages of construction at the Meyer Werft shipyard in Papenburg, Germany. He also insisted it was the right move to place Quantum’s sister ship Anthem of the Seas in the UK when it launches in 2015.

Around 400 attended the event this week, comprising travel agents and journalists from around the world, including China, where Quantum of the Seas will be based, following an initial season sailing out of New York. One travel agent described Quantum, which boasts features such as sky-diving and dodgems, as “the cruise ship for people who don’t do cruising”.

TTG Digital

[photo courtesy TTG Digital]


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