An existing hotel in the Radisson group has been rebranded and upgraded to adapt to the changing needs of its guests.
Radisson Hotel Group has announced the opening of the 192-room Radisson Blu Hotel Lund in southern Sweden – a rebranding of the town’s Park Inn by Radisson.
Sweden’s second-oldest town, whose founding dates back more than a thousand years, Lund is known for its rich cultural history including one of the country’s oldest universities and a cathedral built in 1090-1145.
The group points out that the town combines the ancient and the modern, more recently gaining recognition for its growing business sector “where innovation flourishes”.
To match the upper upscale hotel brand, the hotel has gone through a series of changes including “a thorough review of all the guest rooms, the communal areas and the services on offer at the hotel,” the company says.
In step with Lund
Most notably, the changes include the development of a new lobby area that now features a co-working space and a bar.
With a central location within walking distance of the town centre, the Radisson Blu Hotel Lund has “beautiful views of Lund, Malmö and Copenhagen – as well as the Öresund Bridge” on its highest floors.
Operated by Radisson Hospitality AB under a franchise agreement with Winn Hotel Group, the hotel also features on-site parking and eight meeting rooms able to accommodate up to 120 delegates.
“We’re rebranding the hotel to Radisson Blu as a result of the massive developments in the city,” said Tom Flanagan Karttunen, Radisson Hotel Group’s area senior vice president for the Nordic region.
“Our aim is to always provide our guests with the best possible hotel experiences, and – with this rebranding – we’ve updated our product to adapt to the changing needs of our guests as Lund develops.”