The increasingly popular emirate continues to meet agents in Europe and has also opened a Nordic office.
Ras Al Khaimah Tourism Development Authority – which also calls itself RAKTDA for short – says it has reinforced its presence in the Nordic countries and the rest of Europe with “targeted industry initiatives” during the first five months of the year and will continue this into 2019.
As part of RAKTDA’s 2019 strategy, special emphasis is being put on further increasing awareness of the emirate’s breadth of attractions in key European markets.
Ras Al Khaimah is the northernmost emirate of the UAE and is increasingly known for its beaches, mountainous landscapes, adventure tourism such as the world’s longest zipline, and cultural highlights like the National Museum of Ras Al Khaimah inside a centuries-old fort.
The tourism authority cites the Nordics among its key European markets, which also include the UK, Germany, Poland and the Czech Republic for accounting for large proportions of the international visitor arrivals to the emirate.
RAKTDA is also reaffirming its presence on the ground, overseeing a number of openings of representation and promotion offices, including its new Nordic office in Copenhagen, writes Hotelier Middle East.
Thousands of agents
In the first half of 2018, the tourism authority boosted its visits to meet more than 4,000 travel agents in 45 European cities.
Most recently, it embarked on a roadshow to Germany and Switzerland, with RAKTDA CEO Haitham Mattar visiting Mannheim, Nuremburg, Hanover and Zurich to meet industry representatives.
“We have seen significant growth in European markets, particularly in the first part of this year which was up 28% when compared to the same period in 2017,” commented Mattar.
“As we look towards our goal of one million visitors by the end of 2018 and three million by 2025, it’s important that we maintain this momentum.”
He added that the authority’s ongoing roadshows have taken Ras Al Khaimah to Norway, Finland, Sweden, Ukraine, Poland, the Czech Republic, Hungary, Kazakhstan, Russia, the UK – and now Germany and Switzerland.