Rezidor reflects on 2016 and 2017

Brands expand in Eastern Europe and Africa
Rezidor Hotel Group unveiled plans for a total of 45 new hotels last year, contributing 8,200 rooms, and also inaugurated a total of 18 hotels, contributing almost 3,600 keys.
In 2017, the group is focusing on its asset-light strategy and honing in on fee-based business and sustainable development in Europe, the Middle East and Africa.
Executive vice president and chief development officer Elie Younes: “2016 was a milestone year for organic growth with 45 transactions, of which 75% are already under construction. We also grew laterally with the acquisition of a significant stake in prizeotel, our new disruptive economy brand which is now on an ambitious journey.”
In Q4, Rezidor expanded in key cities in Eastern Europe with eight signings in Lithuania, Russia, Ukraine, Georgia, Romania and Turkey. In Africa, it confirmed plans for 10 hotels including five Park Inn by Radissons in Angola, the first Quorvus Collection in Nigeria and Radisson Blu expansion into Zimbabwe and Cape Verde.
Rezidor entered new markets with the openings of a Radisson Blu at Abidjan Airport, Ivory Coast; a Radisson Blu hotel and convention centre in Kigali, Rwanda; and a Radisson Blu in Lomé, Togo. All are asset-light, fee-based businesses.
“While we maintain our leading position with the largest network of upper-upscale hotels in Europe with Radisson Blu, we now expand this position to Africa. We have more hotel rooms under development than any other operator, and are humbled to have an unmatched track record of organic growth on the continent, having opened 12 properties on the continent in the last 24 months,” Younes said.
Last year also saw the opening of the world’s first Radisson RED, in Brussels.
“Following this successful launch and a bespoke event with key owners, we have been able to grow the pipeline of this bold lifestyle select brand in urban destinations.”
Signings include four Radisson RED hotels in Jeddah, Dubai, Vilnius and Tbilisi, with more to be announced soon, with the next opening to be the Radisson RED Waterfront in Cape Town.


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