River cruise giant targets agents

Viking combines capacity and marketing, and lures agents

Viking River Cruises is launching six new 190-passenger “longships” this year and six more in 2013. The company’s chairman, Torstein Hagen, is confident about filling them. The company has spent more than $300 million in marketing over the last ten years and has done all it can to publicise the comparatively new phenomenon of river cruises among travel agents. The company maintains a policy against non-commissionable fees. It has also kept up a direct-mail campaign in the US using high-cost databases for sending marketing materials to potential clients. The berth prices are low.
The first four longships – Viking Odin, Viking Idun, Viking Freya and Viking Njord – were christened last week. Viking is already 88% full for 2012, Hagen claims, and is busy taking bookings for next year.
Travel Weekly
[pictured: Viking Rurik; courtesy Viking River Cruises]

x

Check Also

Emirates, Ryanair, Flybe, Austrian, Virgin, British Airways, easyjet, American Airlines, airlines, load factor, PLF, fullest, planes, aircraft, environment, business, profit

Airlines with best and worst load factor

Flying planes full makes airlines far more profitable, and it’s better for the environment.

Svart, hotel, Svartisen, environment, energy positive, carbon neutral, glacier, Bodo, Norway, stay, circular, Snøhetta, design, architecture

World’s first energy-positive Arctic Hotel

A Nordic firm of architects has designed a future hotel that will produce more energy than it uses.

Delta, airlines, United, American Airlines, pay, pilots, bonus, wage, profit share, usa, captains

Airline gives employees $1.1bn

Delta Airlines is being generous, and people working for its competitors are not too happy.

Avinor, Oslo, airport, Gardermoen, ski, equipment, baggage, rules, dates, busiest, winter holiday, fly

Busiest winter dates to fly from Oslo

Hundreds of thousands of passengers will be using Oslo Gardermoen in the next couple of weeks.

Deutsche Bahn, DB, delay, storm, compensation, passengers, stranded, climate change, Spiegel, trees, branches

Deutsche Bahn “twists” climate change

German media accuse rail operator of exploiting climate change to avoid blame for delays.

Hoseasons, sale, Wyndham, rentals, holiday, vacation, business, M&A, hotel, Europe, private equity, James Villa Holidays, cottages.com, Landal GreenParks, Novasol

Wyndham sells European business

The US hospitality giant sells its European business to a private equity firm for $1.3 billion.