The cruise line orders four new luxury vessels for $2.3 billion in a hunt for the wealthiest travellers.
MSC Cruises is ordering four ultra-luxury cruise ships worth $2.3 billion, marking the line’s entry into a growing market specifically catering to the world’s wealthiest travellers.
The “dedicated luxury ships” will have 500 cabins each and will be much smaller than the massive vessels that house up to 6,000 passengers at a time, officials at the Swiss-based MSC tell the Wall Street Journal, with rooms and suites going for up to $14,000 per week.
The deal with the shipbuilder Fincantieri are for four 1,000-guest, 64,000-ton ships that will enter service in 2023, 2024, 2025 and 2026.
“It is off the back of the great success of our ship-within-a-ship luxury concept that our guests asked us to enter into the ultra-luxury segment, as a natural evolution of the MSC Yacht Club,” Pierfrancesco Vago, MSC Cruises’ executive chairman, said.
He added that the ships “will be able to offer unique itineraries, thanks to their size, and the guest services will be taken to another level, including our personalised MSC Yacht Club butler service, available 24/7.”
5mn guests a year
By 2027, MSC will have 25 ‘megaships’ in service, up from 15 today. The additional four ships will put the MSC fleet at 29 ships by 2027 with over 98,000 berths and a market capacity of over five million guests per year, according to estimates by Cruise Industry News.
Vago said he was “especially pleased to be able to further extend our partnership with Fincantieri through this new order” and that “the award-winning Seaside and Seaside-Evo class have already been recognised as ground-breaking and innovative designs”.
“We are now introducing another new class, which will establish a new standard of ultra-luxury at sea with ships that will showcase the quality and highest standards that are associated with Made in Italy,” he concluded.