Ryanair to fight Wizz Air on its home turf

Next low-cost battle to be for Hungary and Romania
The next battle of the low-costs may be about to take place in the skies above Central Europe, as Ryanair targets expansion on Wizz Air’s home territory.
Kenny Jacobs, the Irish carrier’s chief marketing officer, tells bne IntelliNews that it will now target Central and Eastern Europe, especially Hungary and Romania – a move that would trigger a “head-to-head fight” with its Budapest-based competitor.
“We want more of the Romanian and Hungarian markets […] so it’s going to be more Ryanair and Wizz going head to head. It’s going to get harder [for Wizz], given our scale, our cost advantage and our fare advantage. It’ll be an interesting scrap in the coming years.”
Jacobs was speaking in Budapest last week to announce the opening move in the new offensive – new daily flights from the Hungarian capital to Berlin and Nuremberg, starting in October.
He also revealed an extension into the coming winter season of flights to Billund as well as to Gran Canaria and Malaga, plus more frequencies on existing routes to Brussels Charleroi and Rome Ciampino. That would result in 19 routes from Budapest, or 20 in summer, which Ryanair thinks will produce 1.8 million customers during the year to April 2017.
Jacobs says the carrier will also establish bases in Bucharest and Timisoara by the end of the year and launch a route between Craiova and Valencia.
bne IntelliNews


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