SynXis, Sabre, Cendyn, hospitality, business, service, CRM, management, technology, personalised, guests
SynXis (Sabre Corporation)

Sabre enhances “single source of truth” hotel tech

The travel tech company teams up with a customer relationship solutions provider to intensify personalised service.

The technology provider to the global travel industry Sabre Corporation has announced an “enhanced technology agreement” for a platform it says will “revolutionise insights and personalisation opportunities for the hospitality industry”.

The deal with Cendyn, a customer relationship solutions provider, expedites Sabre’s rollout of new, intelligent guest profile and experience management capabilities through the SynXis platform.

“Our SynXis platform is emerging as a single source of truth for the hospitality industry, given the span of our products and Sabre’s unique position within the marketplace,” said Mike Rodger, vice president of product marketing for Sabre.

“As our customers begin to focus on enhancing guest interactions and personalising offers, an alliance with Cendyn allows us to leverage the power of SynXis to drive actionable insights in this space.”

He added that hotel staff will be able “to provide consistently remarkable service and generate new revenue opportunities based on guest attributes”, including preferences, insights, stay history and shopping behaviour.

Personalised experiences
Sabre explains that its collaboration with Cendyn will provide hotels using SynXis with fully integrated guest profile management, personalisation, audience segmentation, multi-channel marketing automation and loyalty program management.

This, it adds, paves the way for “cutting-edge innovations later this year from Sabre in the guest experience space”.

According to the market research firm Forrester, almost 62% of adults online have chosen, recommended or paid more for a brand that provides a personalised service or experience, while 51% of travellers are open to sharing personal information in return for relevant offers.

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