Marco Wendicke, Nordic Choice, sales, Copenhagen, luxury, hotel, post office, central station
Marco Wendicke

Sales chief works MICE for new luxury Danish hotel

Marco Wendicke has just started work on attracting business for Nordic Choice’s Central Station property.

By 2020, the Oslo-based hotel chain Nordic Choice will have opened a large upscale hotel in Copenhagen’s old post office building by the Central Station. Standby.dk talks to the Dane just appointed as the property’s sales director.

Marco Wendicke, 37, has just started work helping to prepare Nordic Choice’s hotel in the hundred-year-old station. Expected to open in the first quarter of 2020, it will have 390 rooms and suites. It will not be officially star-rated, but it will be of the same five-star level as the chain’s current luxury Copenhagen flagship the Skt. Petri.

Nordic Choice is having to invest a considerable amount into turning the building into a five-star hotel. Figures from DKK 0.5 billion to DKK 1.3 billion (€67 million to €175 million) have been bandied about in the media.

The upcoming hotel is set to be one of Copenhagen’s largest hotels on the five-star level, the biggest currently being the 406-key Copenhagen Marriott.

But in the second half of 2020, another big five-star property will be unveiled when Hilton returns to the Danish capital with 400 rooms and suites at Knippelsbro.

First contract secured
Wendicke, who has an education in hotel and hospitality from Copenhagen Business School, will lead all sales activities for the new Nordic Choice hotel including customer contact to all business segments – corporate, leisure and MICE – as well as recruiting sales staff to the conference and events department.

“The upcoming hotel in the Central Station offers 390 rooms and suites, restaurants and bars, including meeting and conference facilities for up to 1,200 guests,” he says.

“And we are already starting now because we are especially getting started with the sales of meetings and conferences. We already have the first contract secured in this area.”

Wendicke arrives in the job after six years at BC [Bella Center] Hospitality Group, where he worked with the MICE and corporate segments. Earlier positions include food and beverage manager at Best Western and minor posts at the Hilton Copenhagen Airport and Radisson Hotel Group.

However, the hotel-to-be does not have an official name yet, with Susanne Barfoed, director of marketing & PR for Nordic Choice in Denmark telling Standby.dk: “We have a lot of good suggestions and it will not be long before we are ready to present a name.”

Owned by Norwegian billionaire Petter Stordalen, Nordic Choice is one of the region’s biggest hotel companies with around 200 hotels and 16,000 employees across the Nordic and Baltic area, carrying three main brands – Clarion Hotel, Quality Hotel and Comfort Hotel. Another property being readied in the Danish capital is at Copenhagen Airport, to be a Comfort Hotel with 500 rooms, also to be opened in 2020.

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