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One of SAS's pre-ordered meals (photo: SAS)

SAS accelerates pre-order dining

The airline says that by increasing access to pre-ordered meals 80,000 flights a year, it can cut down on waste and weight.

SAS reveals today that it is extending its pre-order concept to reach more travellers on short-haul flights, claiming the initiative is “in line with the vision of the next generation of travelling”.

Starting from October 1, it will be possible to pre-order from the full-day and evening menus on the carrier’s Scandinavian and European flights from 80 minutes’ flight time, instead of 120 minutes today.

This doubles the number of flights where pre-order is available, reaching passengers on a total number of around 80,000 SAS flights a year.

The airline also says these are “new steps to reduce food waste and to personalise the onboard experience”.

Passengers have the possibility to choose from 11 fresh food selections, including the “well-received” New Nordic by SAS salad cubes launched in spring 2017. But the salad cubes will no longer automatically be loaded on European and Scandinavian flights shorter than three hours.

“Pre-ordering meals is popular and appreciated among our passengers,” says Thérèse Lorenius, vice president for product and services.

“It is a modern, premium and innovative service concept, which allows travellers to customise their journey and order precisely that kind of food they wish to enjoy on board, for example vegan, gluten free, or specific types of meat-dishes.”

She adds that “pre-ordering meals when traveling with SAS is easy” and can be done during the booking process or at a later stage through the airline website’s My Bookings section.

Less waste, less weight
As for the food concept being part of SAS’s environmental and sustainability work, the airline says that pre-order cuts food waste as “it ensures the right amount and type of meals are loaded to match customer demands on each specific flight”.

It also says it means less weight for the planes to carry.

“Every measure counts and will help us reach our sustainability goals. Reducing food waste and excess weight is an important step in that direction,” elaborates Gustaf Öholm, head of onboard product services and ancillary.

Breakfast boxes, sandwiches, pizza and snacks will still be available to SAS Go passengers without pre-ordering and there will be “numerous food and snack options from the café menu”.

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