SAS allows silence on morning flights

No announcements promised during the flight
SAS morning flights departing before 09:00 are set to become a quieter experience. The airline is launching a new service, SAS Silent Morning Flights, where there will be no announcements at all during the flight.
The crew will give their customary welcome on board and the safety briefing will take place, after which the airline says there will be no communication until just before landing.
SAS says the idea is part of its ongoing efforts to improve its services for frequent flyers in Scandinavia. The initiative is being trialled on all SAS domestic and intra-Scandinavia flights between May and September and will eliminate most of the inflight announcements from early flights.
“We call the service Silent Morning Flights, and has been introduced to allow our customers to use the time they spend on board in the way they want – to sleep, to read, to eat breakfast or simply to prepare for their working day,” explains Stephanie Smitt Lindberg, product and development manager at SAS.
“We’re in constant communication with our most frequent customers and know that they prefer to enjoy their morning coffee in silence rather than being accompanied by the sound of an announcement that they’ve already heard many times before. That’s why we’re conducting this trial over the next couple of months.”
TTG Nordic