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Photo: Star Alliance

SAS and Star Alliance partner with Skyscanner

The alliance is utilising the fare search engine to link directly to the alliance’s 28 member carrier websites for purchase.

Star Alliance, which numbers SAS, Lufthansa, United, Singapore Airlines and others among its members, has partnered with the global travel search engine Skyscanner to allow travellers visiting the alliance’s website to search for flights, view airfares and book them directly with member airlines.

The feature, which is now accessible alongside a lounge finder, flight status and other journey-related services, deploys Skyscanner’s fare search linking the site directly to the alliance’s member carrier websites for purchase.

The website, which complements the individual websites of its 28 member airlines, in nine languages, has simultaneously undergone “a major makeover”, Star says.

“The overall layout is brighter, more user-friendly and provides shorter paths to its most popular features across both desktop and mobile devices,” the alliance claims.

With more than 18,800 daily flights to over 1,300 airport destinations in 193 countries, the alliance says it “now offers coverage to 98% of the world”, adding that the new tech allows customers to find connections that best meet their travel needs.

“Anything that is bookable on our member airlines’ websites can now be reached through our site,” says Jeremy Drury, director of digital and e-services at Star Alliance.

Digital initiatives
The new website search capability is one of several digital initiatives the alliance says it is developing with its member carriers to “place capabilities in the hands of its customers” through the application of technology.

Other recent tech innovations include services such as interline baggage tracking, interline seat assignment at the time of reservation, lounge and fast track security locations, and frequent flyer membership number validation.

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