SAS asks passengers for ideas

My SAS Idea is for suggestions on service or new destinations

Scandinavian Airlines has launched what it calls a crowdsourcing portal, My SAS Idea, where customers are invited to share their ideas of how the airline can improve its service or create new products. The carrier joins a number of other companies in the travel and tourism business that have launched similar sites. My SAS Idea allows the public to suggest ideas ranging from anything from how to improve service to new destinations. The ideas that get the most votes from others will then be assessed and analysed by SAS.
“Crowdsourcing is a fairly new trend, and we see great potential of being early adopters within this field,” Joakim Landholm, chief commercial officer at SAS, commented. “We have had two crowdsourcing campaigns in the last year-and-a-half, but now we are launching a fully committed and continuous platform for all aspects of our business. We are […] the first airline in the world to create such a stand-alone forum as My SAS Idea. We know our customers have a lot of ideas, and we want to be able to make their best ones a reality.”
Last year, SAS launched the crowdsourcing campaign “Semesterflyet” (“summer flight”), where SAS Facebook-fans in Norway were given the chance to propose and vote on a new seasonal route from Oslo, as the airline had extra capacity to serve one additional destination.
Air Transport News
[photo courtesy SAS]