Since it launched a scheme a year ago to offset emissions, 1.5 million youth tickets have been bought, up 5%.
SAS has been CO2-offsetting all of its youth tickets over the last year – a total of almost 1.5 million of them, a number that is up by 5% year-on-year.
This means that the drive to promote sustainable travel among young people, which the airline says is a “response to a clear message from young travellers that they wanted to be able to explore the world in a more sustainable way”, has resulted in more airline travel.
The 1.5 million youth tickets corresponds to an investment by SAS of SEK 20 million (1.92 million).
“It’s encouraging that young people still want to travel and to return home inspired or to inspire others, and thereby hopefully contribute to a positive development on our society,” says Lars Andersen Resare, head of environment and CSR at SAS.
“Conscientious and sustainable travel has never been more relevant. We’re seeing an increase in demand amongst our travellers to make active choices, especially younger people, hence the reason for this investment.”
SAS launched the scheme in April 2018. Based on flight data, a corresponding quantity of CO2 emissions is compensated by using mechanisms linked to investments in other sectors.
SAS buys CO2 compensation from energy projects linked to renewable energy conversions in the form of wind power. Youth tickets are available for passengers aged 12 to 25 in the classes SAS Youth GO Smart and SAS Youth GO Light.
Meanwhile, SAS has set a target of cutting its own CO2 emissions by 25% by 2030 compared to the base year of 2005, by for example using more fuel efficient aircraft and biofuels.
Since February 1, the airline has also been CO2 offsetting all tickets booked using a EuroBonus number.