SAS completes move of tech staff to Amadeus

Move designed to help airline counter “buy-down effect”
SAS has completed the migration of its revenue management personnel to Amadeus Altéa Revenue Management Suite, in a strategic agreement between the two companies established in 2013.
Amadeus says that the move of what it calls “SAS’ highly experienced revenue management experts” to the GDS tech firm “lays the foundation for the most accurate and intelligent pricing of airline packages and offers”.
As the airline industry looks to new merchandising methods to boost revenues, such as dynamic pricing, fare families and ancillary sales, it is necessary for them to have suitable revenue management processes in place, the GDS argues.
Revenue management solutions ensure that recommendations are provided on the best price and packaging of airline offers. This means that what Amadeus calls “next-generation revenue management techniques” are critical for airlines seeking competitive advantage from merchandising.
As a response to competition from low-cost carriers and more transparent price-comparison tools, full-service airlines have increasingly adopted flexible fare structures. As customers grow increasingly used to adding services to a basic fare when they book, the older legacy revenue management systems are challenged.
Amadeus says that its Altéa Revenue Management Suite is “specifically designed to overcome this phenomenon, known as the ‘buy-down effect’, which is the single biggest lost revenue opportunity for network airlines today, and to help airlines adequately respond to increased competitive pressure”.
The migration follows a long-term strategic partnership between Amadeus and SAS, signed in 2013, under which a Centre of Competence was established. The agreement saw more than 20 SAS employees, many of them experts in revenue management, join Amadeus “to pave the way for future innovation that can benefit the entire Altéa community”, Amadeus said.
TTG Nordic


Check Also

City Jet and Air Nostrum to merge, the consolidation in European aviation is on-going.

Irish City Jet and Spanish Air Nostrum join forces and when merged under a holding company it will emerge as the largest regional airline in Europe.

SAS, passengers, stats, numbers, figures, Norwegian, monthly, June, 2018, weaker, stronger, routes

SAS sets another passenger record

The airline has broken its previous monthly passenger record from 2014, though it is still behind Norwegian.

SAS, Norwegian, airline, history, story, Scandinavia, aviation, Norway, Sweden, Denmark, Pole, flight, intercontinental

Goodbye Scandinavian Airlines System, welcome SAS!

It has been a long and eventful journey for Scandinavia’s premier airline. Now that Norway has sold its remaining shares in the airline, it is the end of an era – and what an era!

sas, Nordic, Scandinavia, sale, sell, stake, shares, state, government, buy, investors,

Norway sells all its shares in SAS

There is now speculation that Sweden will also sell its stake, but Denmark will keep hold of its own shares.

SAS, Sweden, tax, aviation, airlines, Copenhagen, travel, Hong Kong, route, Stockholm, Arlanda, Cathay Pacific

SAS moves Hong Kong from Stockholm to Copenhagen

SAS says it is moving its route to Hong Kong to the Danish capital, at the expense of Stockholm Arlanda.

SAS, Apollo, tour operator, deal, agreement, holiday, flights, charter, tour operator

SAS and Apollo renew €100mn cooperation

The airline will fly the tour operator’s customers between 20 Nordic locations and 30 destinations in the south.