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SAS EuroBonus gets two tweaks

From now on, points can be shared in groups of family and friends, and there’s a new ultimate tier, Lifetime Gold.

SAS EuroBonus is introducing two new features – the option to collect and share EuroBonus points with family and friends, and a Lifetime Gold membership that “rewards the most dedicated members”.

The two initiatives are part of a series of new services and improvements within the EuroBonus loyalty programme, the airline says, and SAS is promising “even more new offers” during 2019.

Starting from today, SAS will introduce EuroBonus Point Sharing, which allows friends and families to pool, share and collect points together free of charge.

“A growing number of travellers share experiences and collect points from flights, through car rental, shopping or many other offers from our partners,” says Johan Mägi, head of EuroBonus at SAS.

“Sharing points is a great way to get those desired experiences faster, be it a bonus weekend getaway, a flight upgrade, a free hotel night, or any of the many options that SAS EuroBonus points offer.”

A member can create a Point Sharing account and invite up to seven friends or family members to join the group. All EuroBonus points earned by the eight individual members are then pooled in the shared account to be used for anything the EuroBonus scheme offers.

EuroBonus members can be part of only one Point Sharing group at a time, but they can change or leave groups every six months.

In connection with the launch, SAS has given several examples of how Point Sharing can be used. One example is a couple wanting to fly to Barcelona. For this, 30,000 bonus points will be used to pay for one return ticket. One traveller has 20,000 points, the other 40,000, so the points can be pooled to order two return tickets.

Ultimate reward
Lifetime Gold membership, meanwhile, is a new tier to reward the most dedicated members, Mägi says.

The only requirement here is that the EuroBonus member has qualified for Gold status for ten years in a row through earned base points or qualifying flights.

The status will be changed automatically when the conditions are met, and it will be possible in the future for users to log into the EuroBonus account to see how far they have to go for Lifetime Gold.

“We have a unique group of loyal travellers who choose SAS for their extensive travelling, year after year. Lifetime Gold is our way to thank those members with our most precious reward, to enjoy the exclusive service of SAS EuroBonus Gold status for life,” says Mägi.

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