The Arrivals, images, photos, film, we are travelers, marketing, promotion, campaign, Copenhagen airport, Peter Funch, Jeppe Rønde, airline
A scene from The Arrivals (photo: SAS)

SAS films arrivals for new campaign

The airline has launched a new marketing campaign in the We Are Travelers series, filming arrivals at CPH.

A new SAS campaign is launching today under the We Are Travelers banner, with imagery and film that the airline says “captures the evasive moment of arrival”.

The images and film in the campaign The Arrivals have been created by award-winning photographer Peter Funch and Danish filmmaker Jeppe Rønde.

Funch and Rønde were invited to spend a week at Copenhagen Airport, working with both a cast of actors as well as real-life encounters in the arrivals hall, waiting for “the right second to capture that unique feeling of arriving”.

The marketing campaign will run in various channels in Scandinavia, the US, the UK, Germany, France, China and Japan. The campaign film can be seen here.

New insights
In a survey conducted this month by Epinion, a research solutions company, to coincide with the campaign, SAS asked 3,090 people in Sweden, Denmark and Norway how travel changes us.

More than six out of ten respondents (61%) say in the survey that travel gives insight into new cultures and brings new ideas to a person’s personal life.

A similar number (62%) think that travel offers new knowledge that is brought home, while seven out of 10 (72%) think it increases knowledge about international relations and situations.

“We at SAS, together with our travellers, bring a lot back with us from our journeys. We bring home inspiration and courage, perspective and love,” thinks Annelie Nässén, SAS executive vice president for sales and marketing.

“Travel changes us, and when it changes us, we change the world. With our new campaign The Arrivals we want to show that travellers return richer.”

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