SAS goes local with food and drink

Airline launches first part of new on-board concept
SAS is launching new snack and beverage products on its routes in Scandinavia and Europe. It says the products are “part of a wider refresh of SAS’ food and beverage range with a focus on natural ingredients and high quality from local producers”.
The airline is developing its service concept and updating its on-board products on the basis of feedback from customers and cabin crew. The new café range is part of a new focus on functionality, natural ingredients and local producers.
“We know that food and drink are an important part of the travel experience,” says Gustaf Öholm, head of on-board product and services. “We’re starting with the range available from our coffee cart, which from now on will mainly be offering products from Scandinavian brands.”
The new range of snacks and beverages contains premium products from local suppliers, although favourites from big international brands will continue to be part of the range.
The new snacks on offer include Larssons Chips from Sweden, Speedy Tom Chocolate from Denmark and Imsdal spring water and Ringi apple juice from Norway. There are some new spirits too, including Danish Mikkeller Vodka, Mackmyra Whisky from Sweden and Harahorn Gin from Norway.
TTG Nordic

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