SAS in long-haul price war with Norwegian

SAS fares now match Norwegian’s on some routes
SAS has removed a seasonal supplement providing cheaper tickets on long-haul routes. This means the airline is selling “low-season prices” for 317 days a year, and in some cases, for example to New York, SAS is cheaper than Norwegian.
SAS has removed its surcharge on fares on routes to the USA and Asia for both the April-June and August-September periods. These months generally have higher demand than in winter.
But now that SAS has taken away the additional charge for these periods, it has only one high season, summer vacation time (around June 25 to mid-August). The other 317 days of the year are now regarded as low season.
Prices between Scandinavia and New York match or are cheaper than Norwegian, especially given that food and an item of checked baggage are included in SAS.
SAS says the new pricing model covers the entire Scandinavian market. The airline will open its next long-haul routes – daily to Miami from Oslo and Copenhagen – in October.
Dagens Industri / Stand By


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