SAS launches “restaurant experience in the air”

Improved service concept in SAS Business long haul

SAS is launching on Wednesday an improved service concept in SAS Business on all its long-haul flights. Customers will “enjoy a restaurant experience in the air with an even greater number of choices, even more personal service and high quality in every respect,” the airline says.

SAS is currently in the process of updating its long-haul fleet. This includes the renovation of seven existing aircraft and the introduction of new aircraft from this coming autumn. The food and drink experience in SAS Business is also being improved and customers will notice changes from January 28.

Additional choice and more personal service will be the most noticeable changes. For example, passengers will have an extra starter and main course to choose from. To increase the restaurant feel and provide an even more personal service, tablecloths and porcelain will be used and food will be served from a service trolley to minimise the use of trays.

SAS’s long-haul destinations from Scandinavia are New York, Washington, Chicago, San Francisco, Houston, Beijing, Shanghai and Tokyo. In September 2015, SAS will open a new route from Stockholm to Hong Kong.

“Our improved service concept together with the totally new design of our cabin interiors means we will be able to offer a genuinely high-class experience in SAS Business,” says Gustaf Öholm, the carrier’s senior manager for onboard concepts.

“We have put an even great emphasis on the total experience in everything from food and drink, tablewear, personal service and the cabin atmosphere to create a genuine restaurant experience in the air.”

TTG Nordic

[image courtesy SAS]