SAS signs up to Travelport merchandising platform

Agents access fares and ancillaries, offers and promotions
SAS is the latest airline to sign up to Travelport’s rich-content airfare merchandising platform. The deal will enable it to sell its full range of fares and ancillaries through third party agents.
Recent enhancements to the merchandising technology allow airlines to communicate targeted messages and tailored offers to specific travel agents or markets.
For agents, this means they can more easily search and book the right fares and ancillaries for their customers as well as access relevant offers and marketing promotions.
Airline-branded fares and ancillaries, like paid meals and bags, are fully bookable via Travelport Smartpoint, the point-of-sale technology for travel agencies as well as via Travelport’s Universal API.
“We are always looking for opportunities to improve the presentation of our offering and assist travel agencies in providing an enhanced service to the travellers,” Tobias Jönsson, SAS’s vice president revenue management, said.
“Additionally, we are pleased to offer more ancillary options to agencies worldwide and broaden our offering to meet customer needs even better.”
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