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SAS Business cabin (photo: SAS)

SAS tickets get new names

As of November 13, the Scandinavian airline is bringing in new names for its seven types of tickets.

SAS says it will be making it easier for customers to distinguish between seven fare types in three travel classes, introducing new names for each of them. The names will be effective as of November 13.

SAS currently offers tickets in three travel classes – SAS Business, SAS Plus and SAS Go – and within these three classes there are seven ticket types. The seven types now have new names for passengers to get used to.

“Travellers expect ease, clarity and efficiency,” declares Annelie Nässén, executive vice president for global sales and marketing.

“We want to make it easier for our customers to understand what type of ticket they buy and what is included. It is only the ticket name that changes – there is no difference in content or in the price.”

Light, smart, pro
The names of the three travel classes SAS Business, SAS Plus and SAS Go will stay the same. The new names for the ticket types are Light, Smart and Pro, which will be combined with the travel class names. Gone are the words Saver and Flex.

This means that the new classes are called:
SAS Business Smart
SAS Business Pro
SAS Plus Smart
SAS Plus Pro
SAS Go Light
SAS Go Smart
SAS Go Pro

The two SAS Business travel classes are available only on the company’s long-haul routes, to Asia and the United States. Tickets that are bought before the date of the name change will get the new names automatically.

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